~ ~
Marketing
Wikipedia defines Search Engine Marketing as:
“Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
According to the Search Engine Marketing Professionals Organization, SEM methods include:
Search Engine Optimization (SEO), Paid placement – Paid placement can include pay per click (PPC) ads, website banner ads, and Press Release Placements, Paid inclusion – Paid inclusion includes website directory submissions which give you inbound links.”
What is Search Engine Optimization(SEO)?
SEO is to make your site appear before other pages online in search engine results pages (SERPS) for a certain keyword phrase. It’s a natural way of achieving the top of the search engines.
Organic Search Engine Optimization(SEO) is the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly to achieve long-term high rankings on search engine results pages(SERPS).
A basic SEO process :
- Keyword Research
- On site optimization and recommendation
- Site Submission and analytics
- Regular Reporting to measure your Return-On-Investment (ROI)
- Review activities associated with a SEO campaign.
SEO is an ongoing process that takes time to produce long term marketing results compared to a Pay-Per-Click campaign.
What is Pay Per Click(PPC)?
PPC is when you put up your ads with a network like Google and only pay when your ads are clicked.
In a pay per click campaign you pay as you go. You only pay your bid price if someone responds and clicks your ad. How PPC works is that you bid on keywords describing your service or business. The cost of the click will depend on the keywords that you have selected for the ad. Then your ads are displayed in the sponsored search results section of Google or Yahoo.
Sometimes depending on your budget and strategy a combination of SEO and PPC is used to promote a new website or a product microsite.
I am a SEO Consultant based in Sydney Australia, I work with clients and partners everywhere in Australia. Tell me about your online marketing requirements and the type of services you require then fill up this form with your details.
